Fact check: Did Kelly Osbourne become the new face of Versace for spring 2026? Here's the truth

A glamorous photo claiming to show Kelly Osbourne as the new face of Versace for spring 2026 has been circulating widely on Facebook. The viral image, shared by the page The Celeb Talk Girl on March 8, has sparked curiosity among fans.

The post quickly racked up thousands of likes and reactions. But as the post spreads online, many are now questioning whether the viral claim, which also mentions L'Oréal, is actually true or just another misleading social media rumour. Let's find out.

X | @Gracie_Blue89 | Viral Post Claims Kelly Osbourne Is the New Versace Model

Viral posts spark confusion over alleged brand campaigns

The speculation grew after the Facebook page The Celeb Talk Girl shared another post in February featuring Sharon Osbourne alongside her daughter Kelly Osbourne, claiming the duo had become the new faces of Versace.

Around the same time, another page called 'The Realms of Absolute Power'

circulated an unflattering image Kelly is holding a product from L'Oréal Paris. Infallible foundation range, falsely presenting it as a new advertisement and captioning the post with the remark, "Welcome to the era of the living dead."

Facebook | @thecelebtalkgirl | The Truth Behind Viral Versace and LOréal Paris Posts Featuring Kelly Osbourne

Fact check: No Versace or L'Oréal campaign featuring Kelly Osbourne

Despite the viral claims, there is no evidence that Kelly Osbourne has been named the face of Versace for spring 2026. The luxury fashion house has made no announcement about any such collaboration. The images circulating on Facebook also appear to be AI-generated or digitally altered and are not part of any official campaign for L'Oréal Paris either, reported PrimeTimer.

These posts are likely some of the examples of engagement farming, where misleading content is shared to attract clicks, reactions, and online traffic.

From reality TV fame to launching her own fashion line

Before stepping fully into fashion and music, Kelly Osbourne first gained public attention through the MTV reality series The Osbournes, which aired from 2002 to 2005 and followed the lives of the family of rock legend Ozzy Osbourne. The show helped launch Kelly into the spotlight, allowing her to build a career in entertainment.

Embracing her passion for style, she later introduced her body-positive fashion line, Stories by Kelly Osbourne, on HSN in September 2014.