Clothes hold stories—a favorite childhood dress, a jacket worn on countless adventures, or a gifted scarf—each piece carries memories. But what happens when these beloved clothes no longer fit, go out of style, or wear out? Most end up in landfills, adding to the 92 million tons of textile waste the fashion industry generates each year.Founded in January 2024, FFM is redefining sustainability with a fresh approach—one that’s practical, personal, and impactful.Giving Clothes a Second LifeFFM’s signature initiative, ‘Old to New’, was born out of a simple yet powerful idea: instead of discarding clothes, why not transform them into something new?
