The race to dominate short-form video is no longer limited to social media creators. Frammer AI has announced a strategic partnership with entertainment technology company Cineverse to automate the creation and distribution of short-form video content across Cineverse's massive entertainment library.
The partnership will focus on generating AI-powered clips, trailers and social-first promotional assets for streaming platforms, FAST channels and theatrical releases.
The collaboration reflects a larger shift taking place across the media industry, where studios are increasingly using AI tools to repackage long-form entertainment into platform-native formats optimised for TikTok, Instagram Reels and YouTube Shorts.
Turning a 71,000-title library into social-ready content
Cineverse operates more than two dozen streaming channels and distributes over 71,000 films, series and podcasts globally. Through the partnership, Frammer AI will use its frame-level analysis technology to automatically identify moments from long-form content and convert them into short-form assets designed for audience engagement and subscriber growth.
The companies say the partnership will support multiple business goals, including audience acquisition, platform-native monetisation and marketing optimisation across different formats and viewing platforms. The system will also help generate tailored theatrical-release trailers for varying audiences and social media ecosystems.
The timing is significant. Vertical video consumption has accelerated rapidly over the past few years, pushing entertainment companies to rethink how films and shows are marketed online. Traditional trailers alone are no longer enough to capture attention in increasingly crowded feeds.
Why short-form video matters to streaming companies
Cineverse believes AI-generated vertical video can help it scale content discovery much faster. Tony Huidor, President of Technology and Chief Product Officer at Cineverse, said the company sees AI as a way to expand its Matchpoint technology platform while improving content visibility across modern viewing formats.
He highlighted the growing adoption of vertical video and the need to produce platform-specific clips at speed and scale. Frammer AI CEO Suparna Singh positioned the partnership as a way to make Cineverse's diverse content catalogue more discoverable to audiences online.
According to Singh, the aim is to ensure every part of the company's entertainment library remains visible and relevant while also helping drive subscriptions. The integration of Frammer's platform across Cineverse's operations is expected to begin this spring and will also extend into Matchpoint partner use cases as an additional offering.
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The growing role of AI in content distribution
The announcement comes at a time when streaming and entertainment companies are under pressure to maintain audience growth while reducing marketing costs. AI-generated short-form content offers a way to continuously repurpose existing libraries into new promotional material without relying entirely on manual editing workflows.
According to the firm, Cineverse recorded more than 149 million streaming viewers in its most recent quarter, while minutes streamed across its FAST channels rose 33% year-on-year. That scale creates a major opportunity for automated content discovery systems.
Frammer AI describes itself as a short-form video generation platform that helps media companies convert long-form content into ready-to-publish clips. Its tools automatically identify key scenes, generate captions and optimise videos for social platforms.
As entertainment companies compete for shrinking user attention spans, partnerships like this suggest the future of streaming growth may depend as much on AI-powered discoverability as the content itself. What audiences watch increasingly depends on what algorithms surface first, and studios now want AI to help shape that process too.