Design-led manufacturing platform BIDSO, which specialises in outdoor and mobility toys such as tricycles, scooters, baby walkers, and electric ride-ons, has raised Rs 63 crore in a Series A funding round led by Blume Ventures.
The company said it plans to expand its global toy production capacity and design capabilities with the funding.
The funding round comprises Rs 51 crore in equity and Rs 12 crore in venture debt provided by Alteria Capital. Existing investors Peer Capital and Sadev Capital also participated in the equity portion of the round. The latest capital injection follows a January 2025 pre-Series A round and a July 2023 seed round.
The company, formally incorporated in January 2023 and initially bootstrapped with Rs 1 crore by XLRI Jamshedpur alumni Vivek Singhal, Rahul Agarwal, and Aditya Krishnakumar, had previously raised $2.25 million in seed capital.
BIDSO's digital-first manufacturing platform is powering India's next-gen toy supply chain
BIDSO plans to deploy the fresh capital to expand its manufacturing footprint, scale its product portfolio, and increase its workforce for both domestic and international markets. The Bengaluru-based firm currently operates six manufacturing units across the National Capital Region, Rajkot, Goa, and Puducherry, spanning over 1.75 lakh square feet with a monthly capacity of over 100,000 units.
"After textiles, toys is shaping up to be one of the bigger beneficiaries of the China+1 shift, and Bidso is one of the very few Indian manufacturers actually equipped to serve that demand today," Sajith Pai, Partner at Blume Ventures, said in a press note.
The investment comes as global brands increasingly look to diversify their supply chains beyond China, which has historically produced nearly 70% of all toys sold worldwide.
"Consumer goods is a trillion-dollar global market where India holds less than 2% of supply despite having every other advantage: demand, talent, capital, and digital infrastructure. The gap has always been a missing capability layer: a full-stack Original Design Manufacturer that can take a brand from brief to shelf-ready product," said Ankur Pahwa, Managing Partner, Peer Capital.
"Bidso has built the kind of capability spine that Indian manufacturing has lacked, and that global supply chain diversification is now urgently demanding. With 7-8% of global consumer goods manufacturing projected to shift to India in the next five to seven years, Bidso is positioned at the centre of what we believe is a generational opportunity," he added.
Over the past 12 months, BIDSO has doubled its revenue, aided by an expansion of its product portfolio and the acquisition of manufacturing licenses for globally recognised properties including Peppa Pig, Harry Potter, Transformers, and NASA. The company, which sources up to 98% of its raw materials domestically and serves over 30 brands including Flipkart Private Labels and FirstCry, previously reported securing $5 million in confirmed export orders for the United States and Europe.
While BIDSO is currently focused on the toys segment, competing with established players like Funskool India and Aequs by offering low minimum order quantities of 200 to 500 units, it plans to leverage its manufacturing capabilities to eventually expand into adjacent consumer product categories such as strollers, high chairs, sanitary products, and home appliances.
Edited by Megha Reddy