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Mass Communication Research And ICT Knowledge Acquisitions

Author: Krishna Mohan Sharma


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Our guiding principle in writing this book has been the leaping process towards the inevitable synthesis of Media, Mass Communication research , Basic Elements of research processes, Research Design, Statistical analysis, Data Processing, Phenomenology & Discourse analysis, Content analysis, Ethics and Knowledge acquisition, Role of ICT and Libraries in Research, Opinion Poll and Analysis. Book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Complete up to date. This Book fully integrates social media coverage, ethics, and the impact of merging technology on mass communication research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more. A separate chapter on Phenomenology & Discourse analysis,Content analysis, Ethics and Knowledge acquisition, Role of ICT and Libraries in Research is aimed to provide insight and detailed knowledge of communication research to the reader.The overall goal of this book is also to guide students through the preparation of a publishable quality paper. Students will work on formulating a research question, explaining the motivation for the project and its significance and writing up a research proposal. The focus is on empirical social scientific research. This book will help students understand research in the field of media, technology and society, critically evaluate such research, creatively plan research projects and confidently conduct research projects in these areas. Additional goals include: to learn the foundations of research proposal preparation; to master the craft of reviewing scholarly papers and research proposals; to demystify the process of publishing papers in professional journals; and to strengthen and polish presentation skills.

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  • Book Size: 1 MB
  • Language: English
  • Category: EDUCATION

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