Over 60 pc young Indians to give New Year's bash a miss and party at home, says study
A recent study by Velocity MR revealed that six out of every 10 people prefer partying at home or at a friend's place during New Year's Eve, with a significantly higher number of people planning to travel within India and go on long drives during New Year's Eve this year. The study also showed that 73 per cent prefer shopping online. The survey was conducted for a second year in succession to understand shifting trends in this segment.
The national survey was conducted among a sample size of 2,010 respondents and covered prominent Indian cities including Delhi, Kolkata, Mumbai, Bangalore, Ahmedabad, Hyderabad, and Chennai.