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    We are the champions, We are the Nano-Influencers

    By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That's an ominous forecast by Edeleman in their 2017 digital trends report. And to top it off the data on the growing number of ad blocking users is around 200 million! (Source: Page fair) And we're closing in to 2020 already. Wastage in advertising; while it's a widely known fact, it's something we as...

    • 5 hrs ago
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    PRSI-Kolkata Unveils '#BengalToNation' campaign To Recognize Bengal-Born Brands

    To honour the top brands born in Bengal and had contributed for the nation's economy, Kolkata chapter of Public Relations Society of India has recently unveiled '#BengalToNation" campaign. As a part of this, the society had shortlisted top brands which had proven that Bengal is a potential market for business. However, the popular belief is that it is...

    • 13 hrs ago
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    Nearly 80% of Indians open to sign-up for OTT subscription with Ads for reduced monthly price: Brightcove OTT report

    Mumbai: Brightcove Inc., the leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across nine countries in Asia, including...

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    Brightcove Publishes Over-the-Top TV Research with Insights on Adoption, Payment, and Advertising Preferences in India

    Mumbai: Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across nine countries in...

    • yesterday
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    ZEE5's Bombers to Go Live with a Debut Cameo by Sunil Chhetri

    Mumbai: After treating the audience with successful shows like Rangbaaz, Abhay and The Final Call, ZEE5 is all set to launch the much-anticipated Bombers, a high-octane sports drama revolving around a football team, Bombers FC. Starring Ranvir Shorey, VarunMitra, Aahana Kumra, Sapna Pabbi, Prince Narula, Zakir Hussain, AnnupSonii, Meiyang Chang, the sports drama series will have a...

    • 3 days ago
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    The Challenges in Running a Successful Influencer Campaign: Ranjit Nair, CEO and Founder of Germin8 Solutions

    A study by Interactive Advertising Bureau (IAB) revealed that two-thirds of consumers today are using ad blockers. Desktop users say that ads make it difficult for them to navigate sites. While smartphone users believe that ads make web browsing slower. This presents a pressing concern for marketers. Fortunately, they can rely on the...

    • 4 days ago
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    Tata Sky launches Room TV service

    Mumbai: Tata Sky, India's leading content distribution platform has launched the new 'Room TV service'. The new service aims to make it more feasible for subscribers to choose packs for their multi TV connections,through steps that are simple and an easy to deal with. Through this new service, Tata Sky aims to offer every family member their choice of entertainment via tailor-made packs and...

    • 5 days ago
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    ALTBalaji announces its strategic distribution partnership with LG Electronics

    With an aim to further enhance the large screen TV viewing experience of its consumers, India's leading homegrown OTT platform, ALTBalaji today announces its strategic distribution partnership with LG Electronics. The app will be available on LG Television sets with WebOS version 3.0 and above. As a part of the association, LG's SMART TV users can now get...

    • 5 days ago
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    ZEE5 announces marketing campaign for its upcoming original 'Bombers' with #Starinbombers contest

    Mumbai: Under the brand-new marketing campaign for its upcoming original Bombers,ZEE5 now givesaudience a chance to star in the series with an engaging #STARINBOMBERS contest. In the six-day campaign that startedfrom 6th June,audiencecansend / upload their version of the Bombers chant 'Fort et FierArikbaar, Bombers BaarBaar'with...

    • 6 days ago
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    Viacom18 Studios and Tipping Point to adapt Tanushree Podder's, 'BOOTS BELTS BERETS'

    Mumbai:Overthrowing norms and the mundane, Viacom18 Studio's digital content arm Tipping Point is all set to take its viewers on a yet another voyage of emotions and an-unforgettable story of challenges, friendship and camaraderie with the adaptation of Tanushree Podder and Roli Book's bestselling novel, 'BOOTS BELTS BERETS'. One of...

    • 6 days ago

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