Siri was introduced by Apple at a time when the public was unfamiliar with the notion of a virtual assistant on a smartphone. Siri was a novel notion at the time, and people were fascinated by the virtual voice assistant that could play music, announce who was calling, tell jokes, and so on. Amazon's Alexa speech assistant debuted in 2014, following Siri.

Apple is Looking to Hire in Generative AI Space

Apple is looking to hire generative AI space, as seen by the company's US careers page. When you enter the keyword 'Generative AI,' 48 search results appear. There are several options for persons interested in generative AI space, ranging from Multimodal Generative Modelling Research Engineer and Visual Generative Modelling Research Engineer to Machine Learning Engineer - Generative AI.

While Apple has not publicly announced that it would unveil its generative AI tool shortly, the company's aggressive recruiting in the sector makes us question whether it plans to compete with OpenAI's ChatGPT, Google's Bard, and Microsoft's Bing.

In March of this year, it was reported that Apple was also experimenting with generative AI technology. However, nothing significant has been confirmed by the tech titan as of yet.

In the meanwhile, Apple has prohibited its workers from using ChatGPT due to worries about data leakage.