Liu will step down from his role effective March 31, 2026. His exit comes months after he publicly dismissed similar rumours about the company withdrawing from certain markets.

Google searches spike after leadership exit

Following news of Liu's departure, search trends for terms like "OnePlus shutdown", "OnePlus shutting down", and "OnePlus India shutdown" saw a noticeable surge, indicating rising public concern.

However, OnePlus India clarified that there is no change in its business operations and dismissed the shutdown claims as misinformation.

In a public statement, Liu said the company is "operating as usual" and urged stakeholders to rely on official sources rather than unverified reports. He reiterated that claims about the company shutting down are false.

Company says operations remain unchanged

The company stated that Liu's decision to step down was due to personal reasons and not linked to any strategic withdrawal or operational challenges in India.

OnePlus further emphasized that its India business continues normally, with no immediate changes expected in its strategy or market presence.

Restructuring within OPPO group

Industry observers suggest Liu's exit may be part of a broader restructuring within the OPPO group, which owns OnePlus.

The restructuring is believed to focus on streamlining operations, reducing costs, and accelerating product development amid challenges such as rising component costs and supply constraints.

Reports also indicate that OnePlus experienced a decline in shipments in 2025, which may have contributed to internal changes.

Reports hint at global strategy shift

According to a report by 9to5Google, the company may scale back its presence in some global markets, including parts of Europe, as early as April 2026.

At the same time, OnePlus is reportedly planning to strengthen its focus on India and expand further into the mid-range smartphone segment.