99Sublimation: Pioneering India’s Custom Printing Revolution, One Entrepreneur at a Time
As the custom merchandise industry continues to flourish across India, one company has quietly but consistently empowered thousands of new-age entrepreneurs to turn creative ideas into profitable ventures. Founded in 2012 by Sunil Kumar J, 99Sublimation has grown into a leading supplier and solutions provider for DTF (Direct-to-Film) and sublimation printing equipment, consumables, and support services. From its base in Dwarka Sector 7, New Delhi, the company has become a launchpad for small businesses across the country looking to enter the custom printing space.
As the custom merchandise industry continues to flourish across India, one company has quietly but consistently empowered thousands of new-age entrepreneurs to turn creative ideas into profitable ventures. Founded in 2012 by Sunil Kumar J, 99Sublimation has grown into a leading supplier and solutions provider for DTF (Direct-to-Film) and sublimation printing equipment, consumables, and support services. From its base in Dwarka Sector 7, New Delhi, the company has become a launchpad for small businesses across the country looking to enter the custom printing space.
Over the last 14 years, 99Sublimation has supported more than 20,000 clients—ranging from college students and solo creators to commercial print shops and online resellers. The company’s impact lies not just in selling printers or heat presses but in offering a complete ecosystem for entrepreneurs to start and grow their own printing businesses.
At the core of 99Sublimation’s strategy is a simple belief: that anyone, regardless of technical background, can build a successful business if given the right tools and training. This philosophy has led the company to provide free training to every new startup it serves. New clients receive detailed guidance on machine usage, design workflows, and software operation—often through video call demonstrations and remote onboarding. This hands-on support makes it possible for first-time entrepreneurs to get started with confidence, even in the absence of formal technical education.
The company’s catalog has expanded over the years to meet the evolving needs of the printing industry. It specializes in Epson A3 DTF modified printers, sublimation heat presses, inks, transfer papers, powders, and a wide variety of sublimation blanks such as mugs, t-shirts, mobile covers, keychains, tiles, and more. Whether someone wants to launch a personalized mug business, start a t-shirt label, or offer custom 3D printing services, 99Sublimation provides a one-stop solution—from machine to material.