Hero Electric India to expand into rural electric two-wheeler market
Unlike major conventional marketing strategies, Hero Electric India aims to target the remote and rural areas of the country by pushing the sales of its electric two-wheeler range in the countryside of India. This shall consequently help widen the presence and scope of the electric two-wheeler market in India.
On the other hand, if compared, Ather Energy - the electric vehicle start-up - is already putting into use, a conventional market strategy in an aggressive and proactive manner by going about establishing electric vehicle hubs, charging spots and touchpoints in Indian cities such as Bengaluru and Chennai, to start with.
Also, read Hero Electric two-wheeler exports from 2019
According to Hero Electric India, the company aims to deliver eco-friendly mobility solutions in this subcontinent with the second largest population in the world. With the largest network of dealers all over the country already, Hero recently crossed the 600 mark in terms of the expansion of point of contacts. Hero's eco-friendly product range is available to millions of people throughout the country, allowing every Indian an opportunity to use sustainable mobility and zero-emission solutions. Hence, this leads to the company's plan to start more than 1,500 brand camps in the next two to three years to enter the remotest of areas of India.
As of now, Hero Electric boasts of a robust network of 610 brand points and has opened 8 new showrooms in places like Baranagar in Madhya Pradesh, Guwahati in Assam, Kaithal and Rohtak cities of Haryana, Shirwal in Maharashtra, Thenkasi in Tamil Nadu and Una in Gujarat.
Hero Electric is also planning to launch 15 new touchpoints in cities such as Amta in West Bengal, Hajipur in Bihar, Pratappur in Chhattisgarh and Timarani in Madhya Pradesh and more. According to the company, the showrooms or touchpoints shall offer high-standard sales and service solutions and top-quality facilities besides selling the complete Hero Electric range of products, which are shipped from its state-of-the-art manufacturing facility near Ludhiana, Punjab.
Image source: Motoroids