Prime Minister Narendra Modi spearheaded the campaign for the BJP-led National Democratic Alliance (NDA), addressing multiple rallies and roadshows, particularly in Puducherry and Assam.

Senior leaders, including HM Amit Shah and Rajnath Singh, actively campaigned to consolidate voter support across key constituencies.

On the opposition front, Rahul Gandhi, Priyanka Gandhi Vadra and Congress president Mallikarjun Kharge led extensive outreach efforts, especially in Assam and Kerala.

They focused on issues such as governance, unemployment and economic concerns to connect with voters.

In Assam, Chief Minister Himanta Biswa Sarma emerged as the central face of the BJP campaign, while Gaurav Gogoi led the Congress challenge.

Observers widely see the contest in the state as revolving around these two key figures.

In Kerala, Chief Minister Pinarayi Vijayan led the Left Democratic Front (LDF) campaign with the aim of retaining power.

The Congress-led United Democratic Front (UDF) relied on VD Satheesan, along with Rahul Gandhi, to mount a strong challenge.

Puducherry witnessed a blend of established leadership and emerging political voices. Chief Minister N. Rangasamy led the NDA campaign.

Actor-turned-politician Vijay also drew attention, particularly among younger voters, signalling evolving political dynamics.

While PM Narendra Modi and Rahul Gandhi dominated the campaign narrative, voters will decide the outcome by evaluating local leadership, governance records and regional issues.

These elections will not only determine immediate political power but also reflect shifting voter preferences and emerging leadership trends across India.