Digit Insurance recently announced that Virat Kohli has joined them in spreading awareness about insurance in India. as their brand ambassador. They have unveiled their first campaign, for the same.

 

 

 
TVC grab from Virat’s new ad campaign for Digit Insurance

The campaign shows Virat Kohli in a yellow, Digit’s brand colour, jersey saying that he has switched teams. He goes on to mention that he has joined the team that is trusted by crores of people. The team has a good rating and has won many accolades.  .
He then chuckles on the reveal that the jersey is that of Digit Insurance.  .

The film ends with the Digit ambassador focussing on the fact that ‘Digit is a General Insurance Company highly rated by customers,’ and we see the screen showing ‘almost five-stars,’ referring to the ‘almost five-star rating’ Digit has on Google and Facebook.  .

(Rated 5/5 on Facebook as of 15 March 2021 and 4.6/5 on Google as of 28 February 2021)  .
Virat and 1.5 crore Indians have switched to Digit Insurance for their car, bike, health and travel insurance.  .

Finally, he says, ‘Main bhi Digit pe switch kar raha hun; kya aap karoge?’ .
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The baseline of the campaign is ‘Digit, the almost five-star customer-rated insurance.’  .
Made by Stirred Creative, the campaign #SwitchToDigit with this 30 second ad comes ahead of the start of the IPL season.  .

Talking about Digit’s first campaign, Vivek Chaturvedi, Chief Marketing Officer, Digit Insurance, said, “Insurance in India is highly underpenetrated.