Indian cinema is taking a massive leap on the global stage, and Ultra Media & Entertainment Group is leading the charge. At the recently held 'Filmart' in Hong Kong, Ultra Media made a huge impact by showcasing their cutting-edge technology and future-forward content strategy.
Rajat Agrawal, the COO of the group, expressed his excitement about how the world is finally craving more varied Indian content, and Ultra is right there to deliver it.
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Ultra Media Services: Film Restoration & 4K Tech

Ultra Media is not just about making movies anymore; they are now tech masters. They offer a huge range of services like film restoration, colorization of old black-and-white classics, scanning, and high-end audio designing. Basically, they have the magic to take a movie from the 1950s and make it look like it was shot yesterday in 4K. Their expertise in dubbing and recording in multiple Indian and international languages makes them a one-stop shop for global filmmakers.
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Ultra Media Global Deals: Indian Content Demand
At this year's market, the company invited international sales enquiries for their recent theatrical hits. They are also looking for co-production opportunities for their upcoming big-budget films. This shows that Ultra is not just looking to sell but also to build global partnerships. Rajat Agrawal pointed out that there has been a constant demand for Indian content from international visitors, and they had already foreseen this trend.
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Ultra Media FAST Channels: Global Streaming Plan
The most exciting part of their announcement is what's coming later this year. Ultra plans to launch 3 (FAST) channels-which are 'Free Ad Supported TV Channels'-for audiences in India and across the world. They are also in the process of creating multiple new YouTube channels that will exclusively stream international content. This means a huge library of world cinema will soon be at our fingertips, thanks to Ultra's expanding repertoire.
Having participated in major festivals like Cannes, Berlin, and the American Film Market, Ultra knows exactly what the international market wants. Rajat Agrawal said, 'It gives us immense pleasure to introduce our new initiatives at Filmart this year. We have been regular participants here, and we are quite optimistic about clinching some interesting deals with buyers and sales agents.' It's clear that under Rajat's leadership, Ultra Media is turning a new chapter in the history of Indian entertainment on the global map.
FAQs
What is Ultra Media & Entertainment Group known for in 2026?
Ultra Media & Entertainment Group is known for its vast content library, OTT platforms, and global distribution strategy, with over 3,500 films and thousands of TV hours across multiple languages.
Why is Ultra Media trending after Hong Kong Filmart 2026?
Ultra Media is trending after showcasing its OTT platforms and new content slate at the Hong Kong Filmart 2026, attracting global buyers and expanding international partnerships.
What OTT platforms are owned by Ultra Media?
Ultra Media operates platforms like Ultra Play, Ultra Gaane, Ultra Jhakaas, and Simply South, offering films, music, and regional content for global audiences across multiple languages.
What new projects did Ultra Media announce recently?
Ultra Media unveiled new animation titles like Tarbo and The Jungle Boy, along with micro-drama series such as Secret Bodyguard and Love for Sale at Filmart 2026.
Is Ultra Media expanding into FAST channels and YouTube?
Yes, Ultra plans to launch three FAST (Free Ad-Supported TV) channels and multiple YouTube channels to stream international content, expanding its digital footprint globally.
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