News and Current Affairs
Shoppers Stop collaborates with Malaika Arora
One of India's leading fashion and beauty destination, Shoppers Stop has launched a beauty talent show for makeup artists, beauty advisories and beauty influencers - EyeStoppers 2020. This talent hunt is aimed at giving all professional makeup artists across the country a platform to be in the spotlight and showcase their favourite trends to audiences on the digital universe.
Shoppers Stop today employs more than 1400 Make-up artists and Beauty Advisors that are trained to create looks for consumers and are popularly referred to for their expertise on the latest trends and products in the beauty space. Building on this expertise and the current trend, Shoppers Stop, has launched this talent show inviting Make Up Artists and Beauty Advisors across the country irrespective of their location to be a part of this show that will challenge them to break creative limits and go beyond functional make up.
With a highly accomplished judging panel consisting of none other than the ultimate Bollywood diva - Malaika Arora , and award-winning celebrity makeup artist Daniel Bauer , your looks will be judged by the best! Winner of Mr. Gay India 2014 Sushant Divgikar will also assist in the jury process.
Who can apply*:
- Any Beauty Advisor working in retail in India including stores and salons
- Any Make Up Artists that professionally practice makeup as independent artists or employed for any organisation
- Beauty influencers, who share their reviews and try on beauty products and contribute to opinion building amongst consumers
Please Note: * participation is open to everyone and not restricted only to the aforesaid categories.
The global pandemic has brought on different challenges and consumers are adapting to it in various ways. At Shoppers Stop, one of the larger trends in the beauty category is the focus on eye makeup sales; that has seen a growth of 27%. As faces get covered in masks, the Lipstick Effect is being taken over by the Eyeliner Effect. The EyeStoppers talent show is focused on the eye makeup category and will help educate consumers on the creativity in this category.