Thursday, 16 Jul, 1.12 pm Business Upturn

Aditya Birla Capital subsidiaries sees digital interactions up by 2 times

Aditya Birla Capital subsidiaries report digital interactions increase by 2 times. Hence, Aditya Birla Capital (ABCL) witnessed a significant rise in customer interactions. Which were on the digital service platforms such as WhatsApp, chatbots, website and apps, of its subsidiaries.

The company claims that, in the past three months, the interactions on these platforms have surpassed 4 million , a two times jump in comparison to the previous year.

In order to ensure the availability of over 94% of their services online, the company's subsidiaries bolstered their digital services across websites, chatbot and WhatsApp.

Aditya Birla Capital, an insurance company which is a joint venture between Aditya Birla Group and MMI Holdings of South Africa, explained that on the back of the ongoing COVID-19 pandemic, it has experienced a demand shift for zero contact and paperless purchase options.

Consumers Require Aditya Birla Capital

As of March 31st, 2020, Aditya Birla Capital Limited manages aggregate assets under management over Rs. 3000 billion. Which has a consolidated lending book of approx. Rs. 600 billion and an active customer base of 20 million through its subsidiaries and joint ventures.

"Digital enablement to create a superior customer experience throughout the customer journey has been a key part of our agenda. This enabled us to proactively transform our customer journeys to being 100% digitl. During the period of lock own". Said Ajay Srinivasan, Chief Executive, Aditya Birla Capital. "We will continue to leverage new technologies to make our customer and distributor experience best in class," Srinivasan said.

ABCL's subsidiaries had been working on developing non-contact, paperless purchase journeys across product lines through mobile apps and tabs. Highlighting its achievements. Therefore, the company said that many technologies such as biometrics. As well as AI powered OCR, Video KYC, e-contracts were used for the first time in the industry.

"Over 90 per cent customers were onboarded through digital channels. Alone in FY20, as compared to 72 per cent in FY19. The businesses deployed over 200 robotic processes (RPA). To automate mid-office and back-office work". The company said.

Also, this has strengthened the entity’s online presence and will help in generating revenues through different modes.

However, on July 16, the stock closed in green at Rs. 57.85 on the NSE.

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