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Jindal Stainless appoints Ranveer Singh as first-ever brand ambassador

Jindal Stainless appoints Ranveer Singh as first-ever brand ambassador

Business Upturn 1 week ago

Jindal Stainless, India's leading stainless steel manufacturer, has appointed celebrated actor Ranveer Singh as its first-ever brand ambassador.

This strategic move aims to enhance the company's brand visibility and strengthen its connection with consumers. Ranveer Singh, renowned for his dynamic performances and widespread appeal, is set to lead campaigns across television, digital, and social media platforms, promoting stainless steel as a trusted material in India's development.

Ranveer Singh's persona, characterised by grit, performance, and reliability, aligns seamlessly with Jindal Stainless's core values. His ability to resonate with diverse audiences makes him an ideal partner for the company as it embarks on its next phase of growth. Managing Director of Jindal Stainless, Abhyuday Jindal, expressed confidence in Singh's ability to bring the versatility of stainless steel closer to people across the country.

Ranveer Singh, reflecting on the association, highlighted the significance of stainless steel in everyday Indian life, noting its reliability and authenticity. He expressed excitement about taking Jindal Stainless's story to audiences nationwide, emphasising values of trust and authenticity that he personally relates to.

Director of Corporate Affairs at Jindal Stainless, Vijay Sharma, underscored the collaboration's goal of raising awareness about stainless steel's role in nation-building. Singh's wide appeal is expected to engage a broader set of consumers, bringing the story of stainless steel into everyday conversations.

Jindal Stainless has been integral to India's progress, contributing to infrastructure, defence, and aerospace projects. Through this collaboration, the company aims to highlight these connections and foster greater appreciation for stainless steel's contribution to India's growth and development.

Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).

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