Netflix has officially rolled out its new Playground app in the United States, Canada, the United Kingdom, Australia, the Philippines and New Zealand.
This new addition to Netflix gives kids a new way to play and explore alongside their favorite characters.
The app is available now on smartphones and tablets. Users just need to download it and sign in with their Netflix account to start playing. All activities are playable offline, which means kids can have fun even without internet access.
Netflix says Playground is designed for children ages 8 and under. It includes games based on well-known shows and characters from Netflix's kids lineup. There are no ads, no in-app purchases and no extra fees, it comes with all Netflix memberships at no extra cost.
Global release scheduled for April 28 with more content and games
After launching in those six launch markets, Netflix will release Playground globally on April 28. That means by late April the app will be available to Netflix members almost everywhere Netflix operates.
The global rollout comes as Netflix expands its focus on family and kids content. The company has also announced new series and returning favorites, including expanded episodes of shows like Sesame Street, Ms. Rachel, and new preschool series coming soon.
Netflix says Playground is meant to be a seamless destination where kids can "step inside" their favorite stories and interact with the characters in a way that feels natural and fun. The app's controls and design make it easy for young children to use independently in a safe environment.
What makes Netflix Playground different from other kids apps
Playground stands out because it is completely free with a Netflix subscription, with no ads or additional purchases. Grown-ups can set controls and limits, while kids get a curated space to explore games tied to their favorite shows.
Unlike standalone gaming platforms, Playground aims to combine games and learning with familiar Netflix content. That makes it easier for parents to feel confident about what their children are playing, since it ties directly into shows they already trust.
The launch also reflects Netflix's broader strategy in 2026 to deepen its engagement with families. This includes expanding both games and video content for young viewers in more markets around the world.