The restructuring aims to streamline operations and enhance the company's AI and technology vertical, known as 'Brahma'.

The restructuring process includes several key steps. Firstly, Brahma AI Services India Limited, formerly known as Prime Focus Technologies Limited, will assign certain proprietary software and associated rights to Brahma AI ME Ltd. Additionally, Prime Focus Technologies, Inc. will also assign its proprietary software to Brahma AI ME Ltd. Both Brahma AI Services India Limited and Prime Focus Technologies, Inc. are step-down subsidiaries of Prime Focus Limited.

The agreement for these software assignments is valued at ₹75.2 crore and US$ 3.44 million, respectively. The qualitative benefits of this restructuring are expected to leverage the brand value and provide additional revenue streams for the company.

Furthermore, the restructuring involves a 'slump sale' of the TCS business and Restoration business from Brahma AI Services India Limited to DNEG India Media Services Limited, another step-down subsidiary. This transfer is valued at ₹26.5 crore and represents 2.85% of the consolidated turnover and 2.38% of the consolidated net worth of Prime Focus Limited for the financial year 2024-25.

The transaction is classified as a related party transaction, conducted at an arm's length, as both the buyer and seller are step-down subsidiaries of Prime Focus Limited. The restructuring is part of the company's strategic efforts to consolidate its AI and technology businesses under the 'Brahma' vertical, aiming to enhance brand value and generate additional revenue.

The audit committee of Prime Focus Limited has approved the restructuring steps, and the agreement for the sale was entered into on March 30, 2026. The restructuring is expected to be completed as per the agreed timelines.

Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).

This article is written by Arunika Jain and reviewed by Aman Shukla before publication.