The launch aims to assist hospitality brands in converting social interactions into tangible demand and bookings.

As the travel industry increasingly relies on social platforms for discovery and booking decisions, RateGain's SoHo Suite addresses the need for hotels to adapt swiftly to changing traveller behaviours influenced by global economic and geopolitical factors. The suite integrates Digital Asset Management (DAM), Social Media Publishing, and Community Inbox into a single platform, enabling hospitality teams to manage social media operations with greater efficiency and precision.

The AI-driven Digital Asset Management component of SoHo Suite functions as a storytelling engine, centralising all digital assets such as photos and videos into one library. This feature allows teams to quickly locate and utilise the appropriate content through smart tagging and visual search capabilities.

The platform's Publishing capabilities facilitate demand activation by transforming content into timely demand signals. A unified calendar allows for planning, approval, and scheduling of posts across social channels. AI assists by suggesting content and generating copy that aligns with brand voice, ensuring consistency and compliance.

Community Inbox, another key feature, enhances guest interactions by turning them into trust signals that can influence bookings. The AI system understands guest intent and sentiment, flags urgent issues, and prepares proactive responses, allowing teams to manage interactions effectively.

Carla Shaw, General Manager of SoHo at RateGain, emphasised the importance of agility in the current travel market, stating, "Hotels today operate in a world where travel demand can shift overnight. In this environment, visibility and responsiveness are no longer optional. We built SoHo Suite specifically for hospitality to help hotels operate social media with the same agility they apply to pricing and revenue."

The SoHo Suite is now available to hotel groups and independent properties worldwide.

Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).