Friday, 14 Jun, 6.00 am Business World

Director Mahesh Manjrekar Creates #Shaadikebaad With Livpure Smart

Livpure, water purification brand launched its new digital campaign #ShaadiKeBaad today for Livpure Smart, India's first pay - per use water service model that allows the consumers to drink for what they pay. This thought is further communicated in a quirky way through #ShaadiKeBaad campaign.

Livpure has always been known to create eye-catching, engaging campaigns and this time it's been no different. In fact, they have gone one step ahead to rope in the talent house himself, Mahesh Manjrekar to create a series called #ShaadiKeBaad.

The videos talks about two friends, where one keeps harping on how the other has changed after getting married. By creating this relatable storyline, we have seamlessly integrated the various benefits of Livpure Smart which includes the hassle-free life and the 0% overall charges, making it a perfect pay-as-you-drink water service.

"Shooting this film gave me a great experience to see Mr. Manjrekar in action and to see his eye for detail, it was a treat to watch," says Mr. Sushil Matey, Director - Marketing, Livpure & CEO, Livpure Smart Homes.

The videos have already started creating a buzz, and Mr. Manjrekar has been all praises about the writers and the production values that the brand has embodied.

"I had some good writers and it worked accordingly, trying to make it as homely as possible. My workload was majorly lessened by the great production team on board," says Mahesh Manjrekar.

Commenting on the campaign Sushil Matey, Director - Marketing, Livpure & CEO, Livpure Smart Homes said "Livpure believes in focusing on building a safer world for all by providing clean drinking water at affordable prices and in innovative ways."

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: Business World