Netsurf Network Enters Beauty Segment
Netsurf, direct selling company enters the beauty segment market in India with the launch of 'Rang Dé an Herbal Colour Cosmetics range.
Rang Dé has gone a step further as a woman-centric brand by empowering women from the tribal areas. The striking packaging surfaces of Rang Dé product range beautifully showcases Indian tribal art forms like Madhubani, Tikuli, Bhil and Warli adapted from the paintings created by Tribal artists from across India.
Netsurf also strives to serve this purpose by actively helping to end the "period poverty" in India. For every 'Rang Dé' product sold, Netsurf Network donates a pack of sanitary napkins to tribal girls and women in need.
Sujit Jain, Founder, Chairman and Managing Director, Netsurf Communications said, "We have seen a significant shift in consumer behaviour, as the women today are increasingly environment-conscious and well-informed about the side-effects of chemical-based make-up products on the skin. Given this insight and the subsequent demand, we decided to introduce Rang Dé, a herbal & skin-friendly range of cosmetics designed to suit Indian skin-tones so our consumers don't need to tax their skin with synthetic, lead-filled make-up products anymore."
He further added, "At Netsurf, we are proud of our Indian heritage and believe in giving back to our communities; our brand Rang Dé is based on this philosophy. We work with tribal women to bring alive the traditional Indian art forms in our packaging and are striving to end period-poverty for them."
The exclusive colour cosmetics range includes four products - Lip Colour Palette with 10 shades, Concealer Palette (for dark to medium skin tones) with 6 shades, Concealer Palette (Medium to light skin tones) with 6 shades, and Kajal Pencil with 1 shade.
The Rang Dé Lip Colours are enriched with olive oil, argan oil, baobab oil & desi ghee. The palette is priced at Rs. 1899, they are nourishing, anti -darkening, lip lightening and lip plumping. The palette comes with exotic Tikuli art and a bi-functional applicator with a spatula and a brush, a mixing palette to mix & blend the shades together and a mirror- all inside the palette. One can create up to 100 shades of lip colours with the help of these 10 shades.
Available in a wide array of shades, Rang Dé Concealers are enriched with tea tree oil. They are moisturising, vegan, and anti-clogging, non-comedogenic and a palette of five shades with one colour corrector is priced at Rs. 1,799. There are two variants of Concealer Palettes to cover multiple skin tones. They come with beautiful Madhubani & Bhil Art and mini beauty blenders and mirrors in-built in the palettes.