Netsurf Network's Rang Dé Launches Digital Campaign Exotically Indian
Rang Dé, the recently launched a Herbal cosmetic brand by Netsurf Network launches its first brand campaign "Exotically Indian".
The digital campaign focusses on the women of today, in an elegantly orchestrated 'Single-take' brand film conceptualised by Makani Creatives Pvt. Ltd. and choreographed by the eminent Choreographer duo, Uma-Gaiti.
It was conceptualized keeping in mind the diverse and varied Indian women, with different skin tones. Rang Dé, as a brand, embraces inclusiveness and offers products that cater to this exceptionally varied, exotic Indian skin tone.
Sujit Jain, Founder and CEO of Netsurf Network said "The Rang Dé film has a very contemporary look and feel and realistically depicts the way the women of today wear their make-up. The film conveys that make up is not just meant for special occasions any more but forms an integral part of their daily routine of looking and feeling good. The essence of Rang Dé film is about bringing out the fun element artistically expressed in exotic colours whilst working on their make-up. It's about moving way beyond the conventional make up routine to joyfully experimenting to bring out the bold and beautiful you!"
Aashna Jain, Product Formulator, Rang Dé spoke about the packaging and product "Rang Dé products are designed to suit every Indian skin-tone. Also, now our consumers don't need to tax their skin with synthetic, lead-filled make-up products anymore! Rang De packaging is also unique when compared to other colour cosmetic brands. Each packaging reveals an artistic and bold depiction of the ancient Indian tribal arts from various parts of India. Through Rang Dé, we help tribal artists by featuring their art exclusively on our packaging."
Our myriad traditions and cultures truly exemplify the exotic nature of India. And what better way to showcase that, than through something that's as different as the target audience. The result is a contemporary brunch-party setting. The film resonates with young India and its lifestyle.
Sachin Padave, Creative Director, Makani Creatives, further added "The idea was to position Rang De as a brand that helps you embrace yourself. Without letting go of the fact that we're talking about different individuals, their different skin tones, their beliefs, tastes and their individualistic sense of fashion. Something that, I believe, we have managed to capture perfectly in the entire campaign, including print and film."
The campaign has been launched across all major digital platforms: YouTube, Instagram and Facebook.