Amazon is preparing to enter the rapidly growing direct-to-device satellite communications market with plans to launch a direct-to-phone satellite network by 2028 . The service will enable compatible smartphones to access voice calls, messaging, mobile data and emergency services directly through satellites, even in areas without cellular coverage.
The company has proposed deploying a constellation of up to 5,105 low-Earth orbit satellites, significantly expanding its satellite ambitions beyond broadband internet. The initiative will build on Amazon's existing satellite programme and is expected to work in partnership with mobile network operators worldwide.
Amazon's move positions it in direct competition with satellite connectivity providers such as SpaceX's Starlink and other emerging players in the direct-to-device market. By extending connectivity beyond conventional telecom infrastructure, the network aims to improve communications in remote regions, disaster-hit areas and locations with limited mobile coverage.
If approved and deployed on schedule, the project could reshape global mobile connectivity by making satellite-powered communication a mainstream feature for smartphones while strengthening Amazon's presence in the space and telecommunications industries.