Legendary India all-rounder Yuvraj Singh has been given protection by the Delhi High Court when it comes to his personality rights. The court has also stopped the use of the former player's name, image, or likeness for commercial or personal gains.
The court in its order said, “There can be no dispute that plaintiff’s stature inherently grants him proprietary rights over his personality and associated attributes and gives him the exclusive rights to use the personality attributes for commercial purposes and consequently, the right to protect various attributes of his persona from unauthorized use or exploitation by third parties." “The contents of the impugned AI-generated posts and deepfake videos are tarnishing the immense goodwill and reputation of the plaintiff, garnered over the years with hard work and stellar performances in the field of cricket as well as his contribution to social welfare and lowering his image and standing in the eyes of the public.” Lookback at Yuvraj Singh’s career The former left-handed batter first made headlines after he won the Under-19 World Cup in early 2000. Later that same year, he made his India debut and scored 84 in his maiden innings against Australia. He also played a key role with the bat in India’s run to the World Cup final in 2003. His first big moment came in 2007, when he played a huge role in MS Dhoni’s side winning the inaugural T20 World Cup.
It was in the same tournament that he hit Stuart Broad for six successive sixes in Durban. Four years later, he was the main reason behind India's success in the ODI World Cup after 28 years. The Men in Blue defeated Sri Lanka in the final at the Wankhede Stadium in Mumbai. Yuvraj began his IPL career with Punjab Kings, and then moved to Pune Warriors India, and also had stints with Delhi Capitals and Royal Challengers Bengaluru. He ended his IPL career with Mumbai Indians in 2019, where he was also part of the title-winning side with Rohit Sharma as the captain. The player retired from international cricket in the same year.