The campaign is also being organized within colleges and universities across Jammu, where railway representatives are engaging with students and faculty members to apprise them of the benefits and utility of the 'RailOne' app.
The primary objective of this campaign is to familiarize rail passengers with the various railway services available on a single platform, thereby making their journeys smoother, safer, and technologically more robust.
Regarding the active implementation of this campaign, employees from the Railway's Commercial Department have been stationed at various stations to engage directly with passengers, providing them with detailed explanations regarding the utility and features of the 'RailOne' app. In this context, dedicated 'RailOne' app awareness camps have also been set up at various railway stations.
This campaign was not limited merely to providing information; rather, railway staff actively assisted passengers by helping them download and install the 'Railone' app on their mobile phones. Elderly passengers and those less familiar with technology were guided through the app's interface and registration process in simple, easy-to-understand language, ensuring they could utilize it independently in the future.
Key features of the 'RailOne' app highlighted to passengers included the fact that they no longer need to maintain separate applications for various railway services.
In this regard, Senior Divisional Commercial Manager, Uchit Singhal, stated, "Our objective is to extend every digital railway service to the last-mile passenger. The 'RailOne' app serves as a digital companion for travelers. Given the substantial influx of tourists and pilgrims in the Jammu Division, this app is set to prove a milestone in streamlining their travel experiences."