The company revealed new and deepened partnerships with leading technology players including Amazon Web Services, Anthropic, Google Cloud, IBM, Microsoft, NVIDIA and OpenAI. These collaborations aim to help businesses deploy scalable, agent-powered workflows across platforms and tools.

At the core of this announcement is Adobe's new CX Enterprise platform-an end-to-end agentic AI system designed to streamline the entire customer lifecycle. Built on Adobe's long-standing expertise in data, content and customer journeys, the platform introduces capabilities such as the CX Enterprise Coworker, an AI-driven assistant designed to execute tasks aligned with business goals.

"Marketers shouldn't have to choose between their organization's AI tools and the marketing capabilities required to drive impactful outcomes," said Amit Ahuja, Senior Vice President of Product for Customer Experience Orchestration at Adobe, highlighting the company's focus on interoperability and flexibility.

AI integration across everyday workflows

Adobe is embedding its AI-powered marketing intelligence into widely used enterprise tools. Its Marketing Agent is now generally available within Microsoft 365 Copilot and is being tested across platforms such as Amazon Q, Anthropic Claude Enterprise, ChatGPT Enterprise, Gemini Enterprise and IBM watsonx Orchestrate. The agent leverages first-party data from Adobe Experience Platform to deliver actionable insights, optimize campaigns and flag performance issues in real time.

Expanding enterprise integrations

The company also announced integrations with enterprise platforms including Acxiom, Demandbase, Genesys, RainFocus, SAP and ServiceNow, enabling users to analyze data and take action without switching tools.

In addition, Adobe is collaborating with NVIDIA to build its CX Enterprise Coworker using NVIDIA's Agent Toolkit and OpenShell runtime, allowing businesses to deploy AI workflows securely across cloud and on-premises environments.

For customer-facing interactions, Adobe is extending its Brand Concierge solution through partnerships with, Algolia and Netomi, enabling personalized and consistent engagement across discovery, support and loyalty touchpoints. Meanwhile, partnerships with Adyen, PayPal and Stripe will support seamless transaction capabilities within AI-driven experiences.

Agencies and system integrators onboard

Adobe's expanded ecosystem also includes major global agencies such as dentsu, Havas, Omnicom, Publicis, Stagwell and WPP, which are adopting CX Enterprise to build customized, AI-driven marketing solutions. System integrators including Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC and TCS are leveraging Adobe's capabilities to deliver industry-specific solutions and accelerate digital transformation for clients.

Industry gathering at Adobe Summit

Held in Las Vegas and streamed globally, Adobe Summit 2026 brought together industry leaders and executives, including NVIDIA CEO Jensen Huang and Procter & Gamble CEO Shailesh Jejurikar, among others. The event focused on the growing role of agentic AI in reshaping customer experience and enterprise workflows.

With this expansion, Adobe is betting on an open, interoperable ecosystem to address the fragmentation in AI tools and platforms, aiming to help businesses deliver more personalized, data-driven customer experiences at scale.