New Delhi: The ministry of information and broadcasting on Saturday appointed Prasoon Joshi as chairman of Prasar Bharati. Announcing the decision, the ministry said Joshi brings extensive experience across literature, advertising, cinema and public communication.

Congratulating him, Union minister for information and broadcasting Ashwini Vaishnaw said, "My heartfelt congratulations to Shri Prasoon Joshi ji on his appointment as Chairman of the Prasar Bharati Board. Prasoon ji is a rare creative spirit celebrated across the world in advertising, literature, art and cinema, yet his heart beats unmistakably for India."

"His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. My very best wishes to him for a memorable and meaningful tenure ahead," he added.

Joshi earlier served as chairperson of the Central Board of Film Certification since August 2017. He has also held positions as CEO of McCann World Group India and chairman of McCann World Group Asia Pacific, and is a trustee of the Indira Gandhi National Centre for the Arts.

The ministry said his experience in creative industries and public communication is expected to contribute to the functioning of Prasar Bharati. Established under the Prasar Bharati Act, 1990, the organisation functions as India's statutory public broadcaster, comprising All India Radio and Doordarshan.