He talks about evolving wellness priorities, rising health concerns among women, and the growing acceptance of science-backed therapies in everyday life.

What are the biggest wellness shifts you are seeing in India as people move from reactive to preventive health?

The biggest wellness shift that we've seen in India in recent years has to do with people's intent and commitment towards their own well-being. People are no longer waiting around for health issues to make themselves apparent (whether for themselves or for their families), instead, they're actively trying to understand and optimize their health to stave off complications before they arise. Preventive wellness today is more rooted in diagnostics, early screening, daily recovery practices, and healthy choices than ever before. There's also a clear move toward addressing root causes of disease, illness, and lifestyle issues: such as inflammation, poor sleep, environmental issues, and metabolic imbalance.

⁠How is the definition of "wellness" changing among urban Indians today?

Wellness is no longer thought of as being limited to just fitness or skincare or spa days, but has become a multi-dimensional concept combining physical health, mental clarity, sleep quality, metabolic balance, and emotional resilience. Urban Indians are increasingly aware that energy levels, mood, focus, strength and longevity are deeply interconnected and essential to their long term health. Wellness today is about functioning better, not just looking better, and integrating sustainable habits with science-backed interventions.

What key health concerns are emerging among women in their mid-30s and beyond?

We're seeing a marked rise in women suffering from hormonal imbalances, thyroid dysfunction, PCOS-related issues, chronic fatigue, weight management challenges, and early signs of metabolic slowdown. Sleep disturbances, anxiety, and skin-related concerns like pigmentation and premature ageing are also common. Many of these issues are interconnected and stem from deeper systemic imbalances rather than isolated conditions, and as such require expert guidance to better guide women towards sustainable solutions.

Why are issues like hormonal imbalance, burnout, and metabolic health becoming more common in women today?

Modern lifestyles and deteriorating environment factors are definitely the two major contributors. High stress levels, irregular sleep, sedentary routines, poor nutrition, and constant digital stimulation disrupt the body's natural rhythms. Chronic cortisol elevation directly impacts hormonal balance and metabolic function. Additionally, women today are balancing multiple roles in the professional, personal, and social spheres, which often leads to prolonged stress without adequate recovery, accelerating burnout and internal imbalance. Furthermore, worsening air quality, water quality, food quality, and other pollution-related effects exacerbate health issues further - making it all the more necessary for women to have a proactive approach to their own health.

What gaps still exist in how women's health is understood or addressed in mainstream wellness conversations?

One of the biggest gaps is a lack of truly personalized, scientific, root-cause-driven care. Many wellness conversations still treat symptoms in isolation rather than looking at the interplay between hormones, metabolism, gut health, environmental factors, and mental wellbeing. There's also insufficient emphasis on preventive diagnostics, long-term tracking, and lifestyle integration, which are critical for sustained health outcomes.

Rishabh Jain, Co-Founder, The Wellness Co. (Photo by arrangement)

What role does preventive screening play in catching lifestyle-related conditions early?

Preventive screening is foundational. Blood work panels, hormonal profiling, gut health analysis, biological age testing, advanced genetic panels, and metabolic markers allow us to detect imbalances and measure compromised biomarkers long before they can manifest as disease. This enables targeted interventions such as nutritional, therapeutic, and lifestyle-based therapies and suggestions that can reverse or manage these conditions early. Such screenings and diagnostic tests are what help us shift healthcare from reactive treatment to proactive management.

What are some of the most in-demand wellness or recovery treatments today, and what does that say about changing health priorities?

We've seen really strong demand for Hyperbaric Oxygen Therapy (HBOT), Red Light Therapy, Whole Body Cryotherapy, IV Drip Therapy, and EMS Training sessions at The Wellness Co. in recent times. These therapies support recovery, reduce inflammation, improve energy, enhance cognitive function, and improve physical conditioning over the long term. Their rapidly increasing popularity indicates that people are prioritizing faster recovery, better sleep, stress management, vitality, and longevity over short-term fixes.

Are people becoming more open to integrating science-backed therapies into their daily wellness routines?

Absolutely. There is a growing openness toward integrating structured health and wellness protocols into everyday life. What was once seen as a niche is now becoming mainstream, especially among urban populations. People are increasingly combining technology, diagnostics, and lifestyle changes to build sustainable wellness routines. The focus is shifting from occasional indulgence to consistent, measurable, and personalized health optimization that works for each individual's needs and goals.