Consumer electronics firm Nothing Inc. on Saturday (February 14) opened the company's first-ever India flagship store in Bengaluru.
Spanning 5,032 square feet, the flagship space offers Nothing and subsidiary CMF products in addition to official Nothing merchandise, including apparel.
The Nothing Bengaluru store draws inspiration from the retro-futurism of 1970s assembly lines and workshops. Concrete, aluminium, steel, and glass are left raw and unadorned.
It features a dedicated space for people to experience Nothing's products and design philosophy up close, and make an informed decision to buy them or not.
This Bengaluru store is the company's first global store outside the home city London (Nothing Store Soho at 4 Peter Street).
AI Essential Platform: Nothing offers vibe coders to develop personalised app for phonesLocated at 660/1, 100 Feet Road, 1st Stage, Indiranagar, Bengaluru, Karnataka 560038, the store will operate daily from 11:00 AM to 9:00 PM.
It should be noted that Nothing launched the company's first-ever exclusive walk-in repair centre in Bengaluru in 2023. Since then, it has expanded to more cities, including Delhi, Chennai, Hyderabad, Mumbai and others.
Carl Pei, co-founder, Nothing Inc, at Bengaluru Store launch on February 14, 2026.
Akis Evangelidis, co-founder and India President, Nothing Inc.Opening our first flagship store is a major milestone for Nothing, cementing our position as one of the fastest-growing smartphone brands in India. More than just a point of transaction, we intentionally didn't want to build a conventional retail store. Instead, we designed this space to offer our customers a unique, immersive experience. Our goal is to build understanding, trust, and lasting relationships with our community. The Indian market highly values hands-on engagement and design-led thinking, and this store will be the platform where we invite curiosity, clearly tell our brand story, and cultivate a hub for future launches, collaborations, and community-focused experiencesIn recent years, Nothing Inc. has aggressively invested more in India, which is the world's fastest and second-largest smartphone market.
Budget-friendly CMF Phones and even Nothing Lite series handsets have done exceptionally well in the subcontinent.
Fans and prospective consumers at Nothing's first flagship India Store in Bengaluru.
In 2024, Nothing Inc. recorded an impressive 577 per cent year-over-year growth in its India business. In 2025, it reportedly registered 156 per cent growth.
Nothing Inc's subsidiary CMF now operates its headquarters in India. It runs the company's full-fledged Research and Development (R&D) centre, and even the global marketing team have set up their base here.
Also, Nothing Inc. and Optiemus have pledged investment worth over USD $100 million and will create more than 1,800 jobs in India over the next three years. To date, the London-based firm has invested over USD $200 million in the country.
Now, with a flagship store in Bengaluru, Nothing Inc is showing its intent of expanding the retail footprint and improving its market share in India.
Soon, it will launch the new Phone(4a) series in India early next month.
Nothing Phone 4a launching soon: Here's what to expect