With over 3.5 bilion active users, WhatsApp is the most popular messenger app on all platforms including Android, iOS and Windows worldwide.
However, it faces stiff competition from Signal and Telegram. To maintain the lead, Meta-owned entity is bringing new value-added features to enhance the user experience.
It has released the option to add music to images/video to make WhatsApp status updates more engaging and lively. It also introduced an in-app document scanner and a lot more features have been launched since the start of 2025.
WhatsApp: Tips on how to avoid your account from getting banned on messenger appNow, the company is testing a new security feature on WhatsApp that will block the receiver from downloading sensitive information.
In the latest WhatsApp iOS beta v25.10.10.70 update, the company has introduced an Advanced chat privacy feature, reported WABetaInfo, a Whatsapp community forum.
WhatsApp Advanced chat privacy feature.
Once the Advanced chat privacy feature is turned on, any conversation and even images/videos exchanged between two individuals will not be downloaded to the receiver's gallery app. Even the chat history can not be exported to another device.
This privacy security feature will come in handy for corporate employees who have the responsibility to protect the company's trade secrets.
Even for general users, particularly between partners or spouses, private chats and images/videos will be protected. God forbid if the relationship turns sour, there is the possibility that a gilted partner may try to misuse such private information to blackmail or harm their public image on social media platforms.
With the Advanced chat privacy feature, these incidents can be avoided.
The company is expected to take a few months to fully weed out any bugs before it rolls out the feature to the public.
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