Masarima Brings Dual-Phase Formulation to Simplify Everyday Skincare Routines
The skincare brand is building its product proposition around water- and oil-soluble actives in a single serum format
Masarima, an emerging skincare brand focused on the Indian beauty market, is building its product proposition around a dual-phase serum designed to bring multiple skincare functions into one daily routine. Information published on the brand’s official website describes an approach that combines formulation expertise with ingredients selected for concerns commonly associated with Indian skin.
The skincare brand is building its product proposition around water- and oil-soluble actives in a single serum format
Masarima, an emerging skincare brand focused on the Indian beauty market, is building its product proposition around a dual-phase serum designed to bring multiple skincare functions into one daily routine. Information published on the brand’s official website describes an approach that combines formulation expertise with ingredients selected for concerns commonly associated with Indian skin.
At the centre of the brand’s offering is the Multi-Current Dual-Phase Serum, which uses two distinct layers: an oil phase and a water phase. The two phases remain separated until the product is shaken before application, bringing water-soluble and oil-soluble actives together at the point of use.
This formulation approach reflects a broader movement in skincare towards multifunctional products that can address several concerns without requiring lengthy routines. Masarima positions its serum around concerns including dark spots, dullness, dryness, uneven texture, redness and the appearance of fine lines. The brand describes the product as suitable for different skin types and recommends a patch test for users with highly reactive skin.
The formulation is built around two distinct phases. The oil phase includes ingredients such as bakuchiol, rosehip oil, squalane and mandarin extract, which Masarima associates with nourishment, moisture retention and skin-barrier support. The water phase includes ingredients such as tranexamic acid, niacinamide, ethyl ascorbic acid, panthenol, polyglutamic acid, cica-derived ingredients and peptides, supporting the brand’s focus on hydration, brightening, barrier support and overall skin texture.
Masarima’s formulation philosophy also centres on simplicity. Its website describes the brand approach as “One Serum. Every Concern,” reflecting its aim to reduce the complexity associated with using multiple products for different skincare needs. The brand’s formulation information identifies a 70% water phase and 30% oil phase, with the two layers activated through shaking before application. The recommended routine involves cleansing, optional toning, shaking the bottle, applying the serum and following with moisturiser and sunscreen when appropriate.
The company’s origin story is closely connected to the founders’ search for a more practical skincare routine. On its About page, founders Heena and Bhumi explain that their experiences with changing skin concerns led them to explore formulations capable of combining oil-soluble and water-soluble ingredients. According to the brand, the development process involved dermatologists and skincare formulation experts as well as multiple formulation trials before arriving at the current dual-phase concept.
Another part of Masarima’s positioning is its focus on the everyday environmental conditions experienced by Indian consumers. The brand highlights factors including UV exposure, humidity, pollution and seasonal climate changes as considerations in its formulation approach. These factors form part of Masarima’s broader focus on developing skincare around the practical needs of Indian consumers.
The brand also emphasises consistency rather than instant transformation. According to information published on Masarima’s website, visible changes in areas such as dark spots, uneven tone and the appearance of fine lines may require several weeks of regular use, while individual results can vary. The product guidance also recommends introducing stronger actives gradually for consumers already using products containing ingredients such as retinol, AHAs or BHAs.
As the Indian skincare market continues to move towards ingredient-focused and multifunctional routines, Masarima is building its proposition around a clearly defined formulation concept rather than a large range of separate products. Its Multi-Current Dual-Phase Serum brings together botanical oils, brightening ingredients, hydrating agents and barrier-supporting components in a single format.
By combining separate oil and water phases and activating them immediately before application, Masarima aims to simplify how consumers approach multiple everyday skincare concerns while maintaining an ingredient-led formulation strategy.