During the 61st session of the United Nations Human Rights Council (UNHRC), India's evolving policy on protecting and promoting cultural rights took center stage.

Sai Sampath Mettu, CEO of ECO FAWN Society, delivered a video statement highlighting that India now views culture not just as heritage, but as a vital pillar for global peace and social cohesion.

A Rights-Based Approach: India's participation in UNESCO Mondiacult 2025 was lauded for its focus on the impact of Artificial Intelligence (AI) on culture and society. India is actively advocating for a dedicated global target for culture in the post-2030 development agenda. This move aims to integrate cultural sustainability into international policies and prioritize cultural diversity.

Protecting Artists and Heritage: The statement emphasized India’s commitment to Intellectual Property Rights (IPR) for artists and creators, ensuring they receive fair recognition and remuneration. By strengthening the role of local communities in heritage management and fostering cooperation between governments and civil society, India is setting a benchmark for the global cultural landscape.