Leading ecommerce and digital commerce firms including Amazon, Meesho, Eternal (formerly Zomato), Swiggy, and Zepto have come together to launch the Digital Commerce Coalition, an industry-led body focused on India's digital commerce sector.

The coalition aims to address issues such as consumer trust, responsible innovation, economic participation, and sustainable growth across the digital economy.

According to a statement issued on Monday, the platform will serve as a forum for stakeholder engagement, policy discussions, research, and knowledge sharing. It will also focus on customer experience, opportunities for entrepreneurs and small businesses, supply chains, and delivery partners.

The launch comes as India's digital commerce sector continues to expand, driven by rising internet penetration, growing adoption in smaller cities, evolving business models, and increasing participation from businesses of various sizes.

Public policy consulting firm Koan Advisory Group will serve as the secretariat for the coalition and support its research and engagement activities.

"Digital commerce is making everyday consumption more convenient while also enabling new avenues of livelihood and entrepreneurship for millions," said Dr. Jaskiran Bedi, Head of Public Policy at Eternal.

Prachi Bhuchar, Head of Public Policy at Meesho, said digital commerce has helped create entrepreneurship opportunities, particularly for small businesses and underserved markets.

Rachit Ranjan, Chief Policy Officer at Zepto, said industry-wide collaboration could help address issues related to MSME access, supply chains, and consumer trust.