GLAAS, an embedded credit infrastructure platform for MSMEs, has onboarded Devesh Sachdev as co-founder and managing director. Sachdev is a distinguished entrepreneur in financial services, having earlier founded Fusion Finance, where he scaled the company from a startup to a successful IPO in 2022. As he joins the leadership team and takes the helm at GLAAS, Sachdev is also investing $5 million in the company.
The move signals GLAAS' intent to capture a significant share of the fast-emerging embedded credit opportunity in India, as MSME lending shifts from traditional models to platform-led distribution. Embedded credit is expected to contribute nearly 25% of MSME lending by 2030.
With the latest fundraise and leadership expansion, GLAAS is focused on strengthening the balance sheet of its in-house NBFC, Gromor Finance, further expanding its co-lending partner ecosystem, and scaling its presence across high-growth digital platforms.
Established in 2021 by Bhupesh Morye, Santosh Shetty, Shailesh Dixit, and Sanjeev Kumar, Gromor Lending as a Service (GLAAS) is an embedded credit infrastructure platform that enables digital ecosystems to offer seamless, real-time working capital solutions to MSMEs. GLAAS serves as the flagship go-to-market platform, while Gromor Finance focuses on addressing MSME working capital needs.
GLAAS claims to have disbursed more than Rs 1,200 crore in loans to date. The platform enables digital ecosystems, including e-commerce, payments, and supply chain platforms, to offer real-time, contextual credit to MSMEs. By leveraging transaction data and API-led integrations, it enables instant underwriting, seamless disbursals, and automated repayments, transforming credit into a continuous and embedded experience within commerce.
The company is seeing strong adoption across digital platforms, with a growing pipeline of partnerships and increasing demand for embedded working capital solutions.