InMobi has acquired MobileAction, an AI powered platform focused on iOS app growth and analytics, as the Bengaluru and San Francisco based company looks to strengthen its advertising business globally.
The financial details of the deal were not disclosed.
Founded in 2013 and headquartered in San Francisco, MobileAction offers tools for Apple Ads and App Store Optimization, helping app developers and marketers improve app visibility and user acquisition. The platform is used by brands such as Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline.
The acquisition is expected to strengthen InMobi Advertising's capabilities across the iOS ecosystem by combining MobileAction's expertise in app discovery and performance marketing with InMobi's advertising infrastructure and consumer commerce platform Glance.
According to the company, MobileAction has access to data across more than 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers. InMobi said the acquisition will help brands improve user targeting and campaign optimization through AI driven tools.
Following the acquisition, MobileAction will continue to operate as an independent platform while its teams across the United States, Europe, and Turkey join the InMobi Group. InMobi also plans to expand MobileAction's product and market presence across the US, APAC, and MENA regions.
In December 2025, InMobi raised $350 million in funding from Varde Partners, Elham Credit Partners, and SeaTown Holdings. The funding included a $200 million loan at the operating company level and a $150 million loan at the holding company level, both secured against the founders' stake.
The founding team of InMobi, which offers mobile advertising network software, had also reportedly bought back around 25 to 30% stake from Japanese investor SoftBank.