The Gurugram-based startup had earlier secured $2 million in a pre-seed round led by Jungle Ventures through First Cheque@Jungle, along with participation from senior leaders in the food industry, in January last year.

The company will use the fresh capital to scale distribution, strengthen marketing and brand-building efforts, expand its team, build a scalable organisation, and deploy a full-stack technology infrastructure.

Founded in 2022 by Nitin Puri, Vaishali Mehta, and Manoj Karki, KisaanSay offers a range of authentic, 100% single-origin food products. The brand focuses on bridging the gap between farmers and consumers by placing provenance at the core of its operations, while enabling sustainable livelihoods for farmers.

KisaanSay said its single-origin model ensures products are grown, minimally processed, and packaged at source by farmer enterprises in their own units.

The company has over 100 SKUs across 12 categories and works through co-brand and co-profit partnerships with 25 farmer enterprises, covering around 50,000 farmers across nine states. Its distribution spans its direct-to-consumer website, major e-commerce and quick commerce platforms, and select retail stores in Delhi-NCR.

AgriSURE is a SEBI-registered Category II AIF, jointly sponsored by the Ministry of Agriculture and Farmer Welfare and NABARD, with backing from domestic financial institutions. Managed by NABVENTURES, it invests in technology-driven agri and rural startups to strengthen farm-to-market linkages and support sustainable rural development.