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Entrepreneur India

Data-driven Visits - The Future of E-commerce Websites

Data-driven Visits - The Future of E-commerce Websites
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Kaushal Thakkar Founder, Infidigit

With the monumental shift in all marketplaces amidst the COVID-19 pandemic, the e-commerce sector has emerged more unscathed than other sectors. A testament to its reliability and rigidity, e-commerce is expected to cultivate even greater results once the pandemic subsides. This shift can be attributed to the major change seen in customer behaviours and their growing preference for online transactions.

For instance, the U.S retail sector saw consumers spending over $146 billion on online transactions, which is a 14.5% rise compared to last year. Moreover, the U.S daily e-commerce sales also saw a significant 49% rise from April 1st to April 23rd, when compared to 1st-11th March, when the pandemic was not in its full effect.

So, the main concern for e-commerce businesses now is how to generate traffic organically on their websites/portals and gain more consumers?

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