The tech giant has rolled out a sweeping "Anniversary Sale" that features some of the most aggressive price cuts in the company's history, with total savings on premium devices reaching as high as Rs 50,000.

Apple is known for its premium pricing,but as the company crosses its 50 year mark, the company is trying to make the ecosystem more accessible than ever. From the flagship iPhone 17 series to the workhorse MacBooks and iPads, almost every category in the Apple catalog is seeing a significant price correction.

iPhone 17 steals the spotlight

The highlight of the sale is undoubtedly the iPhone 17 lineup. In a surprising move, the standard iPhone 17 has seen its effective price drop below the Rs 50,000 mark. When combining direct discounts with trade-in bonuses, some retail partners are offering the device for as low as Rs 37,900, a price point previously reserved for much older models.
Anyone eyeing the high-end hardware, the iPhone 17 Pro Max has seen a dramatic reduction. Originally retailing for approximately Rs 1,49,900, the powerhouse device can now be snagged for around Rs 1,02,900 after applying all eligible offers. Similarly, the iPhone 17 Pro is now listed at roughly Rs 89,900, while the sleek iPhone Air is down to an enticing Rs 56,900.

Cashback and trade-ins

Apple's strategy for this sale isn't just about the sticker price; it's about "stacking" value. Buyers using eligible debit or credit cards can avail of an instant cashback of up to Rs 5,000.
The real magic, however, happens in the trade-in department. Apple is offering a special anniversary bonus of Rs 6,000 on top of the regular exchange value of your old phone. For users trading in recent previous-generation iPhones, the total exchange value can climb as high as Rs 36,000, making the jump to the 17-series remarkably affordable.

MacBooks and other devices

The celebration extends well beyond smartphones. Professionals looking to upgrade their desk setups can find the MacBook Air with discounts of up to Rs 7,000, while the more powerful MacBook Pro models are seeing cuts of up to Rs 10,000.
The Apple Watch, iPad, and AirPods haven't been left out either. While the flat discounts on these accessories are more modest, they remain eligible for the same bank cashback offers, providing a rare opportunity to kit out an entire "Apple lifestyle" at a fraction of the usual cost.

As Apple enters its next 50 years, this sale serves as both a thank-you to its loyal user base and a bold invitation to new users. With these prices, the "walled garden" has never looked more inviting.

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