'We were two creative people who met and felt the urge to make something. There was no grand strategy, just an instinct to collaborate.'

That sentiment was reflected in the couple's first collection. It was created to be almost an extension of their shared conversations and aesthetic rather than a long-term business plan. 'Amrita was curating vintage clothing at a boutique in Hauz Khas, working closely with garments, understanding fabric, fit, and what women were instinctively drawn to,' Gursi shares.

'My own background in art direction and advertising was rooted in visual storytelling, building narratives, and shaping how ideas are seen and felt.' With no formal market research, spreadsheets or projections, they followed an unconventional path for Lovebirds. 'It was driven by curiosity, by asking what would happen if we combined our sensibilities: vintage references with a modern sharpness, emotion with structure, storytelling with silhouette.'

As the brand evolved, so did the couple's dynamic. Initially wary of professional disagreements spilling into their personal lives, the duo discovered that their differences were, in fact, their strength. 'We've come to believe that duality is far more powerful than singularity,' Gursi reveals. 'Having two perspectives creates tension, and tension creates depth. Where one of us might see restraint, the other might see expression.'

While work does interfere with their personal time, the couple has learned that protecting their relationship matters more than winning an argument. And, once they are home, priorities shift quickly. 'We have a whole world with our girls. Their days, stories, needs, and little dramas take over. The energy changes completely, conversations transition to what meals to prepare, school updates, and more.' This balance, Gursi says, keeps both their creativity and relationship healthy.

Their advice for couples hoping to build something together is simple: communicate clearly, define roles early, respect each other's strengths, and, most importantly, detach ego from ideas. 'Critique the work, not the person,' advises the designer in closing.