The Ultimate Fighting Championship president, Dana White, recently joined former Washington official Katie Miller in her controversial right-wing podcast, ' The Katie Miller Show .' In the show, the 56-year-old revealed that they used artificial intelligence for one of their promotions for UFC's Freedom 250 card.
The UFC Freedom 250, scheduled for June 14, 2026, has become one of the most talked-about sporting events in the near future. The date also aligns with Donald Trump's 80th birthdayand Flag Day. The event, positioned as a celebration for the 250th anniversary of the signing of the Declaration of Independence, will take place at the South Lawn of the White House.
White referred to the 77-second-long promotional video, which featured fighters like Ilia Topuria,Justin Gaethje, Alex Pereira, and Ciryl Gane arriving at the White House. Reportedly, the organization used artificial intelligence for most of the content on screen, including the voice-over of the 56-year-old.
So, the White House promo that we just did is AI. The whole promo is AI, even my voice. It isn't my real voice. My guys put together the whole promo for the White House without one guy going into the sound booth, filming, or anything. The only thing that is real in the spot is the fight footage.
When Miller asked whether artificial intelligence is the future, White quipped that it is happening right now in front of our eyes, not just a future scenario.
In a pre-event promotion at the Oval Office at the White House, Donald Trump unveiled the brand new belt, which will be awarded to the winners of the seven bouts at the UFC Freedom 250 event. The custom belt features the Star Spangled Banner and pays homage to the country's long history.
In the event, Lightweight champion Ilia Topuria and Alex Pereira stood on the right of the billionaire while their opponents in the upcoming event, Justin Gaethje and Ciryl Gane, stood on the left. The president attempted to hype up the event and spoke about Topuria's hunt for the 55-pound crown. He also highlighted Gaethje, who's the lone individual from the United States of America in the group of four men.
Alongside unveiling the UFC White House titles, Donald Trump also shared additional visual concepts of what the event is supposed to look like. He told reporters:
I think it's going to be the biggest event we've ever had at the White House. The White House doesn't really do athletic events for the most part. These are all the greatest champions. They're the greatest fighters in the world. You can tell by looking at them.
The White House South Lawn will be the host for this sporting experience. The event will be closed to the public at this specific area, but the Ellipse, right across the White House, will host around 85,000 to 100,000 people for free. Dana White admitted that he will be facing high operational costs, while there won't be a substantial return.
He explained that he won't be able to sell any merchandise or open spaces for kiosk setup, as this is an event being hosted on federal land.
However, UFC has planned some luxury arrangements, reportedly costing around $1.5 million, as per Ariel Helwani, dubbed as 'partner investments.' Helwani reported that the offer includes a partner welcome reception, reserved seating for the press conference and ceremonial weigh-ins, general admission access, Zac Brown concert access, and WWE event integration signage. It also includes floor tickets for the UFC 329 event, where the legendary fighter Conor McGregor is rumored to return.
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