Contents
Toggle- Israel Adesanya's problem with Monster Energy and how he makes money from Sponsors
- UFC fighters and their problems with Hans Molenkamp
Israel Adesanya officially recaptured what belonged to him atUFC 287. Adesanya went for the post-fight conference after his monumental win against Alex Pereira. There, he talked about what he went through during the fight and his plans after the monumental victory. However, Adesanya's table had a certain thing missing. Generally, there is a Monster Energy bottle on the table during the post-fight conferences. However, Israel Adesanya's apparent dislike for the brand doesn't let him promote Monster Energy.
Israel Adesanya, on many media days and post-fight conferences, throws or hides any Monster Energy label. Israel Adesanya does everything possible, so Monster does not get any publicity from him. It could be hiding monster energy bottles under the or sometimes throwing away the bottle. Some even compared Izzy hiding monster energy with Cristiano Ronaldo removing Coca-Cola bottles during his press conference. So what is Israel Adesanya's problem with Monster Energy and how does he make money from UFC sponsors?
Israel Adesanya Net Worth 2023, UFC Salary and Endorsements
Israel Adesanya's problem with Monster Energy and how he makes money from Sponsors
Monster Energy has sponsored UFC for a long time. Israel Adesanya does not have problems with the brand itself. However, some individuals in the company have used their position to promote themselves. Israel addressed this controversy and blamed the brand for getting fighters to behave differently during fight promotions. Israel also posted his problem with Monster Energy on Twitter. While Israel hasn't name-dropped the person, it's very known that he is talking about Hans Molenkamp. Many UFC fighters have the same problem with Hans.
Molenkamp holds a very influential position in Monster Energy. He gets to decide which fighter Monster Energy can sponsor and is also known to hold back payments. So with Israel clearly not making money from Monster Energy, what sponsors does he make money from? Adesanya has a huge social media following. With millions of followers on Instagram and Twitter, he knows he is a big deal to brands.
Adesanya also has a YouTube channel that helps him with sponsors and allows him to make money. Adesanya was the first fighter to pick up a sponsorship deal with Puma in 2020. Hence, his deal with Puma also helps him a lot. It is important to note that Israel Adesanya is very marketable, so even if someone like Hans Molenkamp does not pay him, he has many other options to rely on.
UFC fighters and their problems with Hans Molenkamp
Hans Molenkamp's antics have led to many fighters disliking him. However, due to his position at Monster Energy, not every fighter calls him out. Dominick Cruz, after his win at UFC 259, called out Hans Molenkamp for a fight. This move was shocking as Hans is not a UFC fighter. However, Cruz later explained his stand on the matter. Molenkamp is an official at Monster Energy. He forced fighters to interact with his page and posts photos with them to become famous. Monster pays a hefty sum to fighters as bonuses, and Hans decides who gets one. No fighter wants to miss out on the bonus and does not react.