Video games featuring marketing tie-ins with food and beverages is certainly nothing new--especially in Japan, where beloved game characters have been hawking things like ramen seasoning for decades.

However, this latest campaign--a tie-up between famed international beverage-maker Asahi and Square-Enix's Final Fantasy VII Rebirth--is deliciously strange in all the right ways.

Asahi introduced a canned alcoholic chu-hai beverage in Japan called Mirai no Lemon Sour (Future Lemon Sour) in 2024, with distribution spreading across Japan in 2025. Chu-hai's been growing in popularity in recent years, and Asahi set out to differentiate itself from the competition with a unique gimmick: an actual lemon slice miraculously crammed into every can. Pop the lid open, and the lemon slice floats up to the surface to flavor up your drinking experience. A strange gimmick, but one that seems to have been successful in the market.