Sydney Sweeney is getting an early start on her 29th birthday celebrations. The Euphoria actress has marked her birthday month with a new campaign for her lingerie brand Syrn, giving fans a first look at the brand's upcoming Birthday Boobs collection.
Sweeney shared a video from the campaign on Instagram and invited fans to celebrate her birthday month with the latest Syrn collection. In the campaign, she models several pieces from the new range, including lace bras, teddies and garter styles. The playful photoshoot uses a birthday theme, with large cakes and other decorations adding to the fun look.
In one of the campaign images, Sweeney poses on a table with a cake, while other pictures show her surrounded by birthday themed props. The campaign also takes inspiration from the 1970s, with Sweeney posing in a retro style kitchen. Milk bottles, rolling pins, balloons and a heart shaped cake are used as part of the colorful setup.
The new collection is scheduled to launch on September 1, shortly before Sweeney's actual birthday. According to the brand, the collection was inspired by Sweeney's personal idea of romance. The designs feature details such as hand drawn forget me not flowers, bows and embroidery.
One special detail in the collection is the phrase "I really love you," which has been written in Sweeney's own handwriting and included in the designs. The collection also features several colors, including baby blue, which is said to be one of Sweeney's favorite shades.
The new pieces will be available in sizes ranging from XXS to 3X, with 44 bra sizes offered. Prices are expected to range from $19 to $64, giving customers several options across the collection.
Sweeney launched Syrn in January and has been releasing the lingerie through small capsule collections. Instead of putting out a large range all at once, the brand introduces new collections every few months.
The actress had already given fans a preview of the upcoming birthday campaign earlier this month. She shared behind the scenes Polaroid pictures from the photoshoot on Instagram, creating interest around the new collection before its official announcement.
The latest campaign combines Sweeney's fashion interests with the playful theme of a birthday celebration. With the collection arriving on September 1 and her birthday coming later in the month, fans will likely be watching closely to see how the actress celebrates her big day.
For now, her new Syrn collection is giving fans an early look at the birthday mood Sweeney has chosen for this year, with retro inspired visuals, romantic details and plenty of cake.