Ranchi, 19 October (H.S):

With the aim of informing latest trends adapted in the media field academically and professionally in the present scenario, Amity School of Communication (ASCO), Amity University of Jharkhand held webinars titled 'Harnessing the Skills in Communication and Film Making with Experts' on Monday and 'Decoding Media Literacy Through Media Dictionary and Learning to Be A Media Influencer' on Tuesday respectively.

The latter event held today was dealt by Bhavna Pathak, Assistant Professor cum HOD, Department of Mass Communication, Prestige Institute of Management and Research, Indore along with Featured Travel Vlogger Amit Singh.

Pathak explained the emerging field of audio-visual media dictionaries in English, Hindi, and regional languages.

She spoke on how media literacy differs from identifying and debunking fake news. Media literacy according to her is at an experimental phase in India but helps decode multimedia messages. She further highlighted media ownership, agenda, audience analysis, authenticity and filtration.

Amit Singh, who has travelled to 27 countries addressed on how he became social media influencer and tricks to be followed in promoting self with various cameras on YouTube and Instagram while exploring new places. "In USA, a vlogger can earn around 60-65 dollars with 1 lakh subscribers on his or her YouTube channel but in India the average income is around Rs 5- 8 lakhs with 3 to 4 lakhs subscribers," he stated.

Asked about revenue generation from Instagram, he informed that Instagram is no more merely about photographs but also covers reels and IGTVs.

"Endorse your social media platform in native language as travel vlogger instead of restricting to English for attracting more subscribers," he quoted.

Notably, in the webinar scheduled on Monday 'Harnessing the Skills in Communication and Film Making with Experts' keynote speaker Professor Umesh Arya, Dean and Chairman, Faculty of Media Studies, Guru Jambeshwar University of Science and Technology, Hisar, Haryana explained the topic of 'Organic of Intra Personal Communication' where he said that intra personal communication is critically observed while another key speaker Sushil Kumar Ankan, Course Director- Digital photography and Film Making, Marwari College, Ranchi focused on external world showcasing how and why to make cinema.

Hindusthan Samachar/Sumedha Chaudhury