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Ather Energy is betting big on its low-cost electric scooter platform EL, which is expected to spawn its first EV around October 2026, during the festive season.

<p style="margin-top: 0px;" > The upcoming electric scooter will be a mass market one, based on the EL architecture. It would be in line with the Ather Rizta, which became an immediate hit with its practical yet upmarket feature-packed and day-to-day commuter approach.</p><p> The electric two-wheeler manufacturer on Monday registered a 57% decline in its net loss at ₹100.23 crore in the January-March quarter, as compared with the corresponding period last year. For reference, Ather Energy, which got listed on exchanges in May 2025, had posted a loss of ₹234.36 crore in the fourth quarter of FY25. Revenue from operations for the January-March 2026 period stood at ₹1,174.66 crore, up 74% from ₹676.8 crore recorded in March 2025. For FY26, the net loss of the company stood at ₹517.17crore against a net loss of ₹812.28 crore, while revenue from operations was ₹3,671.76 crore as compared to ₹2,255.01 crore reported in the financial year ended March 2025.</p><p> The EV manufacturer delivered 83,418 units of electric scooters in Q4 FY26, up 76% on a year-on-year (YoY) basis. This was supported by the expansion of its retail network to 700 experience centres across the country, including 100 added during the said quarter.</p><nh-chunk-delimit />

<p><b><font>Ather EL aims to replicate Rizta&apos;s success</font></b></p><p>Tarun Mehta, co-founder and CEO of Ather Energy, said that the scale-up of product and distribution drove a total income of ₹1,214 crore for the company, up 76% YoY. He also stated that the company&apos;s family scooter, Ather Rizta, helped the brand to post strong growth. The high demand for Rizta translated into strong volume growth and better unit economics, Mehta added.</p><p> Since the launch of the scooter in the Indian market, the Ather Rizta has been playing an instrumental role in the company&apos;s growth. The EV is designed as a family-oriented, practical scooter, featuring a large seat, 56-litre total storage, and advanced safety features like SkidControl.</p><p> Now, Ather aims to replicate the success of Rizta with its upcoming mass-market scooter that will be based on the new platform EL. &quot;With our new scooter platform, EL, we have the opportunity to replicate the same growth levers at potentially a larger scale, going after the biggest total addressable market in the Indian electric two-wheeler segment,&quot; Mehta said.</p><nh-chunk-delimit />

<head><link rel="icon" href="data:,"></head><script>var embedId = {jw: [],yt: [],dm: [],fb: []};function pauseVideos(vid) {var players = Object.keys(embedId);players.forEach(function(key) {var ids = embedId[key];switch (key) {case "jw":ids.forEach(function(id) {if (id != vid) {var player = jwplayer(id);if (player.getState() === "playing") {player.pause();}}});break;case "yt":ids.forEach(function(id) {if (id != vid) {id.pauseVideo();}});break;case "dm":ids.forEach(function(id) {if (id != vid && !id.paused) {id.pause();}});break;case "fb":ids.forEach(function(id) {if (id != vid) {id.pause();}});break;}});}</script><script src="https://www.youtube.com/iframe_api" async></script><script>var YTevent;function autoPlayYtVideo(player) {if(typeof NHCommand != "undefined" && NHCommand.isAutoPlayAllowed && NHCommand.isAutoPlayAllowed()){player.playVideo();ytVideoAutoPlayed = true;}}var ytOnLoadFn=[];function onYouTubePlayerAPIReady(){ytOnLoadFn.forEach(function(name){window[name]();});}function onYTEmbedLoad(ytp){embedId.yt.push(ytp);ytp.addEventListener("onStateChange", function(event){if(event.data === YT.PlayerState.PLAYING)pauseVideos(ytp);});}</script><script>function pause(){pauseVideos()}</script><nh-chunk-delimit /><p><b><font>Ather&apos;s EL-based scooters will focus mass and premium segments</font></b></p><p>Ather Energy will make the EL platform-based electric scooter at the company&apos;s upcoming plant, Factory 3.0, located at Chhatrapati Sambhaji Nagar (Auric industrial zone), Maharashtra. Mehta hinted that the new scooter will be launched around October this year.</p><p> The EL scooter platform is designed to reduce dependence on expensive commodities such as aluminium and copper. It has been engineered with cost in mind. It will mark a shift from aluminium frames to steel frames, and there will be a simpler transmission system as well. With this, the OEM is focusing on expanding margins.</p><p> This platform will spawn multiple models, hinted the company. While there will be a focus on the mass segment, the EL platform is designed for premium categories as well. The mass-market focused product would be priced between ₹1 lakh and ₹1.25 lakh (ex-showroom).</p><p><div id="FI17Igag3yI"><div id="div_FI17Igag3yI"></div><script>if(ytOnLoadFn.indexOf("ytFI17Igag3yI") == -1){ var p; function ytFI17Igag3yI(){p = new YT.Player("div_FI17Igag3yI", {height: document.getElementById("div_FI17Igag3yI").offsetWidth * (9/16),width: document.getElementById("div_FI17Igag3yI").offsetWidth,videoId: "FI17Igag3yI",events: {'onReady': onPlayerReady}, playerVars:{'playsinline': 1,'modestbranding':1,'0':0,'autoplay':1,'loop':1}});onYTEmbedLoad(p)}ytOnLoadFn.push("ytFI17Igag3yI");function onPlayerReady(event) {if(typeof NHCommand != 'undefined' && NHCommand.isAutoPlayAllowed && NHCommand.isAutoPlayAllowed() && !window.ytVideoAutoPlayed){ event.target.playVideo(); window.ytVideoAutoPlayed = true; }}}</script></div><script>if(NHCommand && NHCommand.getMainVideoId){document.getElementById(NHCommand.getMainVideoId()).style.display="none";}</script></p><p>
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Ather bets big on low-cost EL platform to lift margins, launch around October 2026<br>#DH_SHARE_URL#<br><br>By HT Auto via Dailyhunt

Ather bets big on low-cost EL platform to lift margins, launch around October 2026

https://auto.hindustantimes.com/auto/electric-vehicles/ather-bets-big-on-low-cost-el-platform-to-lift-margins-launch-around-october-2026-41777949774002.html?utm_source=newshunt-ht