BMW Group India has kicked off calendar year 2026 on a record-breaking note, clocking its highest-ever Q1 sales at 4,567 units, up 17% year-on-year, even as the broader luxury car market navigates macroeconomic and geopolitical uncertainties.
"BMW Group India has entered 2026 in an extremely strong position. We have achieved our highest-ever Q1 sales, registering solid double-digit growth, despite macroeconomic and geopolitical headwinds," said Hardeep Singh Brar, President and CEO, BMW Group India.
He added, "Our lead in India's luxury electric mobility continues thanks to the immense trust customers have in our EV ecosystem, performance and technology."
Electric dominance powers growth
Electric vehicles remained the cornerstone of BMW Group India's growth story. The company sold 1,185 EVs in Q1, registering a sharp 83% growth, with EVs now contributing 26% of total sales, meaning every fourth BMW sold is electric.
The company continues to command over 70% market share in the luxury EV segment, reinforcing its leadership.
"We are making electric mainstream in the luxury segment, backed by a comprehensive EV ecosystem, from charging infrastructure to assured buyback and low cost of ownership," Brar noted.
BMW's EV push is supported by a wide portfolio including models like the BMW i7, BMW iX and BMW i5, alongside MINI electric offerings.
Long wheelbase and SUVs fuel demand
Consumer preference for space and comfort continued to reshape BMW's portfolio mix.
Long wheelbase models accounted for over 50% of total sales, growing 23% YoY to 2,256 units.
"Our long wheelbase models are redefining luxury and comfort while staying true to BMW's core of sheer driving pleasure," Brar said.
Meanwhile, Sports Activity Vehicles, BMW's SUV lineup, emerged as the fastest-growing segment, surging 38% YoY to 2,966 units, now contributing 65% of total sales.

