Mahindra charts aggressive FY27 strategy, plans to launch 16 new SUVs by 2031

Homegrown auto giant Mahindra has charted an aggressive growth plan for FY27. The manufacturer of highly popular models such as Thar, Scorpio-N, Bolero, etc., has charted its FY27 playbook while focusing on growth in the long term.

The SUV specialist has taken a multi-pronged growth approach, including focusing sharply on scaling its ICE and EV portfolio, capacity expansion and building an export pipeline.

Mahindra has been among the biggest beneficiaries of a sustained shift towards SUVs in the country, allowing the OEM to outperform its rivals like Maruti Suzuki and Tata Motors. The auto company that currently holds about 23% of India's SUV market share reported a 23.3% rise in domestic SUV sales volumes in the March quarter despite intensifying competition.

For FY26, its sales volumes rose about 20%. While revealing its earnings, Mahindra has also forecasted mid-to-high growth in its SUV sales for the FY27, brushing off concerns over the ongoing Middle-East conflict. The automaker has emphasised the tax cut-led consumer demand, new launches and capacity expansions for growth in the coming months, which also helped the OEM to beat quarterly estimates.

Aggressive product strategy in plan

While detailing its future plan, Mahindra has charted an aggressive product strategy for the next five years. Starting from this fiscal year and by 2031, Mahindra aims to launch 16 new SUVs across multiple powertrain options, including both ICE and EV. These 16 planned SUVs will include 10 ICE-powered SUVs and six pure electric SUVs, which will all be launched by 2031.

Focus on capacity expansion

To continue its growth momentum and also to fuel it further, Mahindra is betting big on capacity expansion, which would help the brand to expedite the deliveries of multiple models to the customers. The OEM finished FY26 with 64,500 units of monthly production capacity, which includes 56,000 units of ICE models and 8,000 EVs.