HYDERABAD: Telugu filmmaker Manasa Sharma has gone viral on social media after the release of her debut feature film Rakasa on April 3, 2026. Promotional content and interviews have driven the surge in attention.
Sharma, who hails from Srikakulam, built her career through digital platforms before entering mainstream cinema. She worked on YouTube and OTT projects such as Mad House, Oka Chinna Family Story and Bench Life.
Digital background draws fresh audience attention
Promotional clips, press meets and interview snippets have boosted her online visibility. These videos have circulated widely on YouTube, Instagram and Facebook over the past few days.
Social media users have focused on her rise as a new woman director in Telugu cinema. Many have also commented on her speaking style and screen presence. Some have even drawn comparisons to actor Shamili from Oye. Several entertainment pages have labelled her as "trending" or "viral".
Film release and producer backing add momentum
The release of
Producer Niharika Konidela backs the project, adding industry weight to the buzz. This association has helped Sharma reach a wider theatrical audience beyond her earlier OTT viewership.
Overall, Sharma's viral moment stems from her film's release, strong promotional push and growing public interest in her shift from digital content to feature filmmaking. There is no sign of controversy; instead, the trend reflects a surge in visibility during the film's release cycle.