Coined by American entrepreneur Marc Andreesen in 2007, product-market fit essentially means being in a good market with a product that can satisfy the needs of the market

"I would rather prefer to call it MPF (market-product fit) based on the understanding of the 'Who and the Why' (market) followed by the 'What and the How' (product)," said BigBasket's Tejas Vyas

We also spoke to Razorpay's Khilan Haria, Browserstack's Snehal Patel, Instamojo's Aditya Sengupta, Moneytap's Bala Parthasarthy, Locus' Mohneesh Saxena, Moglix's Rahul Garg and TrulyMadly's Snehil Khanor for insights on achieving product-market fit

This article is part of The Product Summit 2020, India's largest virtual product conference, to be held on October 10, 2020. Click here to know more!